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| 8:00 am | Conference registration - coffee/tea | |
| 8:45 am | Chairperson's welcome and opening remarks | |
| 9:00 am | Keynote address | |
| 9:30 am | Complex system of medicines counterfeiting What are counterfeit medicines? What kinds of medicines are counterfeited most? What encourages counterfeiting of medicines? Support of the Medicines and Medical Devices of Serbia in ensuring quality, safe and effective medicines Counterfeit Medicines: Framework - Strategies for combating counterfeit medicines Experiences of the Croatian Agency for Medicinal Products Securing the supply chain for the safe & continuous supply of medicines | Tatjana ipetiζ, Director, Medicines and Medical Devices Agency of Serbia Domenico Di Giorgio, Senior Chemist Officer, Anti-counterfeiting Activities Manager, Agenzia Italiana del Farmaco Sinia Tomiζ, Director, Agency for Medicinal Products and Medical Devices, Republic of Croatia Martin Fitzgerald, Legal Director, GIRP AISBL - The European Association of Pharmaceutical Full-line Wholesalers |
| 11:00 am | Coffee break | |
| 11:30 am | Combating counterfeit medicines How to fight against counterfeiters? Protection technologies Who controls production and distribution of medicines? How to prevent distribution of counterfeit medicines? Will bar code tags prevent counterfeiting medicines? Will they increase the price of medicines? Convention of the Council of Europe on Counterfeiting Verification of Pharmaceutical Products at the Point of Dispense - Status of the EFPIA Project TRIPS at 15: Future directions in international IP law and policy | Kristian Bartholin, Criminal Law Division, Council of Europe Mathieu Aman, Logistics Manager & Project Manager, Roche Pharma Antony Taubman, Director, Intellectual Property Division, World Trade Organization |
| 1:00 pm | Networking luncheon | |
| 2:00pm | Brand forgery - company identity theft Customs seizures of counterfeit products in the EU - the legal framework How to protect the trade mark against imports of counterfeit goods? The role of package design: An original packaging for a genuine medicine Counterfeit Medicines in Serbia Legal Framework What measures has the Government undertaken to combat counterfeiting medicines? - How is the law enforced? What is the penalty for counterfeit? | Maren Jergolla, Senior Associate, Wolf Theiss Marjan Poljak, Senior Associate, Karanovic&Nikolic |
| 3:30 pm | Coffee break | |
| 4:00 pm | Effects on business and strategies for the future Impact of counterfeit medicines on pharmaceutical companies' profit How much does the pharmaceutical industry spend on innovative anti-counterfeit solutions? Does this increase the final product price? Successful PR strategy in crisis management - How do companies act in public? How to control medicines sales over the internet? X-ray Powder Diffraction (XRPD) - an effective technology for combating counterfeit drugs Case Study: REALDANGER Get Real, Get a Prescription Campaign | Stjepan Prugoveθki, Business Manager CEE, PANalytical B.V. Daniel Ghinn, Head of Engagement, Government & Healthcare, Creation Interactive Limited |
| 5:30 pm | Closing remarks by the conference chairperson | |
| 5:30 pm | Networking cocktail reception for speakers and delegates | |
| | *Organizer reserves the right to change program |
